{"product_id":"wella-elements-purifying-pre-shampoo-clay-70ml-2-4oz","title":"Wella Elements Purifying Pre Shampoo Clay 70ml\/2.4oz","description":"\u003cdiv\u003e\n\u003cp\u003eMeet the Wella Elements Purifying Pre Shampoo Clay — a purpose-built clay-based pre-wash designed for oil-control and scalp refreshment before cleansing. Infused with Kaolin clay, it gently absorbs excess sebum to rebalance the scalp, creating a cleaner base for your shampoo while helping hair feel lighter at the roots.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eKaolin clay action for targeted purification\u003c\/strong\u003e: absorbs surface oil and impurities without stripping the scalp, leaving it feeling purified and comfortable.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eRoot lift without heaviness\u003c\/strong\u003e: purifying formula supports volume at the roots, so hair appears fuller after cleanse.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eUp to 99% natural-origin ingredients\u003c\/strong\u003e: a more natural pre-wash routine that fits into cleaner beauty rituals.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFree from silicones, sulfates, and animal-derived ingredients\u003c\/strong\u003e: aligns with conscious-cleanse standards while delivering effective purification.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eDermatologically tested for safety and comfort\u003c\/strong\u003e: designed to respect sensitive scalps and everyday use.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEco-conscious packaging\u003c\/strong\u003e: 70 ml tube crafted from 50% recycled plastic, reducing environmental footprint.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhy this pre-shampoo matters: oil-control isn’t just about a fresh look in the moment—it’s about creating a balanced base for your routine. By removing surface sebum before shampooing, the scalp stays healthier and hair styling becomes easier, with less product build-up and longer-lasting root volume.\u003c\/p\u003e \u003cp\u003eWho should use it: anyone dealing with shine, oily roots, or a refreshed scalp between washes who wants a lightweight, natural approach that respects both hair health and the planet. If you’re assembling a natural-kincare-inspired routine, this pre-wash clay steps in as a precise, practical solution that pairs beautifully with your regular shampoo and styling regimen.\u003c\/p\u003e \u003cp\u003eHow to use:\u003c\/p\u003e\n\u003col\u003e \u003cli\u003eBefore washing, apply a small amount of the clay to the scalp.\u003c\/li\u003e \u003cli\u003eGently massage to help Kaolin clay bind oil and impurities.\u003c\/li\u003e \u003cli\u003eRinse thoroughly, then proceed with your usual shampoo and conditioning routine.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003eExperience cleaner scalps, lighter-feeling hair, and a refreshed base for your styling — all with a formula that's as thoughtful as it is effective.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":44891608481954,"sku":"389706","price":29.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/28315800644_FULL.jpg?v=1725532368","url":"https:\/\/cy.europacosmetica.com\/products\/wella-elements-purifying-pre-shampoo-clay-70ml-2-4oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}