{"product_id":"shiseido-sublimic-airy-flow-treatment-unruly-hair-500g","title":"Shiseido Sublimic Airy Flow Treatment (Unruly Hair) 500g","description":"\u003cdiv\u003e\n\u003cp\u003eMeet Shiseido Sublimic Airy Flow Treatment (Unruly Hair) in a generous 500g jar—the smoothing solution designed to transform stubborn, frizzy strands into a controlled, effortless mane. It softens hair from the core so detangling is smoother and styling is easier, even when you rely on a blow-dryer to set your look.\u003c\/p\u003e \u003ch3\u003eWhy this treatment stands out\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eFlow Motion Technology\u003c\/strong\u003e delivers smoothness to every single strand, helping hair move with freedom instead of sticking in place.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMicro Bouncing Complex\u003c\/strong\u003e with Hydroxyethyl Urea, Aloe Barbadensis Leaf Extract, and Glycine replenishes macrofibrils, leaving hair soft, resilient, and ready to style.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCross-sectional shape correction\u003c\/strong\u003e helps hair flex and behave predictably, reducing stiffness without sacrificing weightless movement.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLightweight finish\u003c\/strong\u003e turns stiff, unruly hair into a graceful, lightly-weighted silhouette that lasts.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHeat-styling friendly\u003c\/strong\u003e compatibility means you get smoother results when you dry and shape with a blow-dryer.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhat you’ll notice after use\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eElasticity and bounce are restored from within, while the exterior remains sleek and controlled.\u003c\/li\u003e \u003cli\u003eHair softens from the core, making detangling and daily styling noticeably easier without weighing hair down.\u003c\/li\u003e \u003cli\u003eUnruly, stiff hair is transformed into a more manageable look that moves with you all day.\u003c\/li\u003e \u003cli\u003eLong-lasting smoothness with a lightweight touch that supports effortless styling from morning to night.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho is it ideal for?\u003c\/h3\u003e\n\u003cp\u003eDesigned for anyone dealing with unruly, frizz-prone or resistant hair that stubbornly holds stiffness. If your hair fights you during brushing, takes extra effort to style, or loses shape quickly in humid weather, this treatment helps restore softness, control, and natural movement—without heaviness.\u003c\/p\u003e \u003ch3\u003eIdeal use scenarios\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eDaily styling routines where you want a smoother, more controllable finish after washing.\u003c\/li\u003e \u003cli\u003eHeat styling sessions with a blow-dryer to set a polished, moveable shape.\u003c\/li\u003e \u003cli\u003eHumid climates or frizz-prone days when you need reliable manageability that lasts.\u003c\/li\u003e \u003cli\u003eFinish for coarse or thick hair that tends to feel stiff or bulky after styling.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eWash and rinse hair as usual.\u003c\/li\u003e \u003cli\u003eDistribute a small amount of Sublimic Airy Flow Treatment evenly through towel-dried hair, focusing on mid-lengths to ends.\u003c\/li\u003e \u003cli\u003eGently comb to ensure even coverage, then dry with a hair dryer to activate the smoothing action.\u003c\/li\u003e \u003cli\u003eStyle as desired. Reapply on non-wash days or after heavy frizz days to refresh softness and movement.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003eScent and experience\u003c\/h3\u003e\n\u003cp\u003eThe fragrance blends a floral fruity note with peach and muscat grapes, accented by a hint of Earl Grey Tea for a bright, blossoming feel that accompanies every styling session.\u003c\/p\u003e \u003cp\u003eSize: 500g — a generous, long-lasting treatment designed to support smoother, more manageable hair that moves freely and looks refined day after day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":44891824586914,"sku":"413723","price":73.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/31378781444_FULL.jpg?v=1725538941","url":"https:\/\/cy.europacosmetica.com\/products\/shiseido-sublimic-airy-flow-treatment-unruly-hair-500g","provider":"Europa Cosmetica","version":"1.0","type":"link"}