{"product_id":"shiseido-sublimic-airy-flow-treatment-unruly-hair-250g","title":"Shiseido Sublimic Airy Flow Treatment (Unruly Hair) 250g","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eShiseido Sublimic Airy Flow Treatment\u003c\/strong\u003e for Unruly Hair, 250 g, is a softening, smoothing care solution designed to tame rebellious strands while preserving movement and bounce. If you struggle with frizz, stiffness, or difficult blow-drying, this treatment changes the game by correcting the hair’s internal structure and making heat styling feel effortless.\u003c\/p\u003e \u003ch3\u003eWhat makes Sublimic Airy Flow different\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eFlow Motion Technology\u003c\/strong\u003e smooths each strand from root to tip, reducing stiffness and frizz so blow-drying and styling glide with less tugging and fewer tangles.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMicro Bouncing Complex\u003c\/strong\u003e combines \u003cem\u003eHydroxyethyl Urea\u003c\/em\u003e, \u003cem\u003eAloe Barbadensis Leaf Extract\u003c\/em\u003e, and \u003cem\u003eGlycine\u003c\/em\u003e to replenish macrofibrils, restoring elasticity and bounce from the inside out for lasting external smoothness.\u003c\/li\u003e \u003cli\u003eA lightweight formula that transforms stiff, unruly hair into a weightless, controllable texture with a refreshed feel and natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eKey benefits for your hair routine\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eCorrects the cross-sectional shape of hair, promoting a streamlined, even surface that responds predictably to heat styling.\u003c\/li\u003e \u003cli\u003eSoftens hair from the core while enabling easier styling with heat—so you can achieve sleek looks faster.\u003c\/li\u003e \u003cli\u003eReduces frizz and stiffness without weighing hair down, leaving hair that feels breathable and alive.\u003c\/li\u003e \u003cli\u003eLong-lasting smooth control with improved elasticity and bounce throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho is it ideal for?\u003c\/h3\u003e\n\u003cp\u003eThis treatment is crafted for anyone dealing with unruly, coarse, or hard-to-manage hair who wants a smoother, more controllable style that still moves freely. It’s particularly effective for those who frequently use heat tools and want to minimize styling effort while maximizing shine and texture.\u003c\/p\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eAfter washing, gently towel-dry and apply a small amount to mid-lengths and ends (start with a pea-sized amount and adjust as needed).\u003c\/li\u003e \u003cli\u003eDistribute evenly with your fingers or a wide-tooth comb, concentrating on sections prone to frizz.\u003c\/li\u003e \u003cli\u003eStyle with a hair dryer or other heat tool as usual; the formula helps heat pass through strands more smoothly, reducing tugging and breakage.\u003c\/li\u003e \u003cli\u003eFinish with your preferred styling products for the look you want, and enjoy lightweight, moveable hair with a delicate floral-fruity fragrance.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003eFragrance and sensory experience\u003c\/h3\u003e\n\u003cp\u003eExperience a refined, floral-fruity scent with notes of peach and Muscat grapes, accented by a hint of Earl Grey Tea. The fragrance enhances the styling ritual without overpowering the hair or scalp.\u003c\/p\u003e \u003ch3\u003eWhy choose this over other smoothing treatments?\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eWeightless feel: unlike heavier masks, Sublimic Airy Flow delivers smoothing and manageability without sacrificing airflow and bounce. Your hair stays airy, not stiff.\u003c\/li\u003e \u003cli\u003eInside-out elasticity: the Micro Bouncing Complex rebuilds macrofibrils, so you’ll notice improved elasticity and resilience that helps maintain smoothness through daily styling and humidity changes.\u003c\/li\u003e \u003cli\u003eHeat-ready performance: Flow Motion Technology optimizes how heat interacts with each strand, making blow-drying faster and more efficient with less effort.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSize: 250 g. Incorporate this treatment into your routine to transform unruly hair into a controllable, movable look that’s ready for any styling challenge—whether you’re chasing sleek, glossy finishes or effortless, breezy waves.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":44891824554146,"sku":"413722","price":51.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/31378681444_FULL.jpg?v=1725538937","url":"https:\/\/cy.europacosmetica.com\/products\/shiseido-sublimic-airy-flow-treatment-unruly-hair-250g","provider":"Europa Cosmetica","version":"1.0","type":"link"}