{"product_id":"shiseido-modernmatte-powder-lipstick-514-hyper-red-true-red-4g-0-14oz","title":"Shiseido ModernMatte Powder Lipstick - # 514 Hyper Red (True Red) 4g\/0.14oz","description":"\u003cdiv\u003e\n\u003cp\u003eIntroducing \u003cstrong\u003eShiseido ModernMatte Powder Lipstick\u003c\/strong\u003e in \u003cstrong\u003e#514 Hyper Red\u003c\/strong\u003e (True Red) — a bold, true-red that commands attention with a modern matte finish. Packaged in a convenient 4g \/ 0.14oz formula, this lipstick is built for real life: vivid color that lasts from morning meetings to evening celebrations, without sacrificing lip comfort.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eVivid, statement-making shade\u003c\/strong\u003e: Hyper Red is a bright, true red designed to brighten any skin tone and stand out in photos and daylight alike.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eModernMatte powder finish\u003c\/strong\u003e: A high-pigment matte that reads refined and fashion-forward, without a flat or chalky look.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNon-drying, weightless feel\u003c\/strong\u003e: The formula stays comfortable on lips, so you don’t sacrifice comfort for color.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLong-wearing without heaviness\u003c\/strong\u003e: Up to eight hours of color that resists feathering and transfer under normal daily activities.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTexture you’ll forget you’re wearing\u003c\/strong\u003e: Powder-soft, glide-on application that feels light and breathable, not thick or waxy.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTokyo nightlife-inspired shade range\u003c\/strong\u003e: The collection draws on the city’s vibrant energy to deliver fashion-forward hues with broad appeal.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eDermatologist-tested\u003c\/strong\u003e: Formulated with care for sensitive or reactive lips while maintaining bold color payoff.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhat makes \u003cem\u003e#514 Hyper Red\u003c\/em\u003e truly special is how it balances intensity with everyday practicality. You get a true red that photographs beautifully, yet wears comfortably through meals and chats without drying or stiffening your lips. The non-drying formula means you can reach for this shade daily and still feel like your lips are kept moisturized, not strained by pigment.\u003c\/p\u003e \u003ch3\u003eHow and when to reach for this shade\u003c\/h3\u003e\n\u003cp\u003ePerfect for a wide range of occasions, from weekday meetings to weekend dinners and evening events. Use cases include:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eHead-turning office lip with a sophisticated matte finish that won’t smudge during a long day.\u003c\/li\u003e \u003cli\u003eStatement lip for date nights or nightlife looks where you want color to last through several cocktails and conversations.\u003c\/li\u003e \u003cli\u003ePhotogenic red for events, portrait sessions, and social media content where color payoff matters.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eTips for best results:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePrep with a light lip balm to create a smooth canvas, then blot any excess before applying.\u003c\/li\u003e \u003cli\u003eOutline lips with a matching lip liner to extend wear and prevent feathering, especially along the cupid’s bow and corners.\u003c\/li\u003e \u003cli\u003eApply in a thin, even layer. For maximum intensity, layer once more after the first pass and allow a brief settle to achieve a true red payoff.\u003c\/li\u003e \u003cli\u003ePair with a neutral eye and a touch of highlighter for a balanced, modern look that lets the lipstick shine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSize and care matter in a lipstick you’ll reach for again and again. At 4g \/ 0.14oz, \u003cstrong\u003eShiseido ModernMatte Powder Lipstick\u003c\/strong\u003e is compact enough for a daily kit yet robust enough to perform through extended wear. If you’re seeking a bold red that stays put, feels comfortable, and channels Tokyo’s vibrant nightlife in a single swipe, #514 Hyper Red is your go-to color.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shiseido","offers":[{"title":"Default Title","offer_id":44890896531618,"sku":"321634","price":39.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/23419981402_FULL.jpg?v=1725513107","url":"https:\/\/cy.europacosmetica.com\/products\/shiseido-modernmatte-powder-lipstick-514-hyper-red-true-red-4g-0-14oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}