{"product_id":"kms-california-conscious-style-everyday-shampoo-300ml-10-1oz","title":"KMS California Conscious Style Everyday Shampoo 300ml\/10.1oz","description":"\u003cdiv\u003e\n\u003cp\u003eMeet everyday freshness with KMS California Conscious Style Everyday Shampoo—a gentle cleanser crafted for normal to fine hair. In a practical 300ml \/ 10.1oz bottle, this color-safe formula cleanses without weighing hair down, delivering weightless hydration you can feel from root to tip.\u003c\/p\u003e \u003ch3\u003eWhy this shampoo stands out\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eWeightless hydration for daily use:\u003c\/strong\u003e cleanses without stripping, leaving hair light, airy, and easy to manage.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor-safe care:\u003c\/strong\u003e friendly to color-treated locks, helping your hue stay vibrant wash after wash.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNatural-origin power (92%):\u003c\/strong\u003e a thoughtfully formulated blend that respects both hair and the planet (97% biodegradable).\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eActive ingredients that matter:\u003c\/strong\u003e lactic acid supports internal reconstruction of the hair fiber; panthenol locks in moisture for softer, more pliable strands; moringa seed oil provides antioxidant protection against environmental pollutants; oat oil soothes the scalp and helps maintain balance; polyquaternium-53 smooths the hair surface for a calm, natural shine.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLow-allergy fragrance:\u003c\/strong\u003e bergamot and green marine notes deliver a fresh, clean scent with minimal irritation potential.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eClean formula:\u003c\/strong\u003e free from sulfates, silicones, microplastics, mineral oils, dyes\/artificial colorants; no animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhat you’ll notice after use\u003c\/h3\u003e\n\u003cp\u003eHair feels naturally soft, with a healthy shine and a truly lightweight feel—perfect for daily styling routines on normal to fine hair. The formula supports color longevity without sacrificing fullness or movement, so your hair looks bright, balanced, and effortlessly vibrant.\u003c\/p\u003e \u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eAnyone with normal to fine hair seeking a gentle, daily cleanse that won’t weigh hair down.\u003c\/li\u003e \u003cli\u003eColor-treated hair that needs a safe, sulfate-free routine to preserve shade and vitality.\u003c\/li\u003e \u003cli\u003eRoutine washers who value a natural-origin formula and a lightweight, breathable scalp feel.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eWet hair thoroughly.\u003c\/li\u003e \u003cli\u003eDispense a small amount of shampoo and massage into the scalp and lengths until you create a light lather.\u003c\/li\u003e \u003cli\u003eRinse completely and repeat if desired for extra freshness.\u003c\/li\u003e \u003cli\u003eFor enhanced moisture and smoothness, follow with a conditioner from the Conscious Style range or your preferred styling care.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003ePractical tips and insights\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003ePair with the Conscious Style conditioner for a complete daily regimen that maintains softness and color vibrancy.\u003c\/li\u003e \u003cli\u003eUse as a refreshing cleanse between color appointments to refresh roots without over-stripping.\u003c\/li\u003e \u003cli\u003eIdeal for travel thanks to its compact 300ml size—great for gym bags or weekend trips.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eExperience the conscious choice in hair care with KMS California Conscious Style Everyday Shampoo—where gentle cleansing meets lightweight hydration, color-safe confidence, and an honest, natural-origin formula you can trust.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"KMS California","offers":[{"title":"Default Title","offer_id":44891698331810,"sku":"399255","price":40.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/28491710144_FULL.jpg?v=1725535188","url":"https:\/\/cy.europacosmetica.com\/products\/kms-california-conscious-style-everyday-shampoo-300ml-10-1oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}