{"product_id":"kerastase-genesis-homme-daily-purifying-fortifying-shampoo-250ml-8-5oz","title":"Kerastase Genesis Homme Daily Purifying Fortifying Shampoo 250ml\/8.5oz","description":"\u003cdiv\u003e\n\u003cp\u003eKerastase Genesis Homme Daily Purifying Fortifying Shampoo is a dedicated daily cleanser designed for men who want a clean, refreshed scalp without weighing hair down. Part of the Genesis Homme collection (Bain de Force Quotidien), this 250 ml \/ 8.5 oz bottle delivers a precise balance of purifying action and fortifying care that you can rely on every morning.\u003c\/p\u003e \u003ch3\u003eWhat makes Genesis Homme different\u003c\/h3\u003e\n\u003cp\u003eUnlike generic daily shampoos, this formula targets the scalp to remove buildup while actively supporting hair strength with each wash. The result is hair that feels lighter, more resilient, and ready for styling. Regular use helps maintain a healthy foundation for daily grooming, so you can look and feel confident from the moment you step out the door.\u003c\/p\u003e \u003ch3\u003eKey benefits for your daily routine\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003ePurifies the scalp\u003c\/b\u003e to remove everyday impurities, sweat, and product residue that can weigh hair down.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFortifies hair fibers\u003c\/b\u003e with every wash, helping to keep strands stronger and more resilient over time.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eRefreshing feel\u003c\/b\u003e that leaves hair feeling clean and prepared for styling without a sticky or heavy finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDesigned for daily use\u003c\/b\u003e, making it a dependable core part of any men’s grooming routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho this is ideal for\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eMen who wash their hair daily and want a cleanser that also strengthens strands.\u003c\/li\u003e \u003cli\u003eThose with active lifestyles who need thorough scalp cleansing after workouts or long days.\u003c\/li\u003e \u003cli\u003eGrooming enthusiasts seeking a dependable start to their styling routine—clean scalp, prepared hair, refreshed feel.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage into the scalp to purify and lift buildup, then rinse thoroughly. For best results, use as part of your everyday grooming ritual and follow with your preferred styling products.\u003c\/p\u003e \u003ch3\u003eSpecs at a glance\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eSize: 250 ml \/ 8.5 oz\u003c\/li\u003e \u003cli\u003eFormat: Daily purifying and fortifying shampoo\u003c\/li\u003e \u003cli\u003eLine: Genesis Homme (Bain de Force Quotidien) by Kerastase\u003c\/li\u003e \u003cli\u003eTarget: Men’s grooming routines\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith Kerastase Genesis Homme Daily Purifying Fortifying Shampoo, you’re investing in a core cleansing routine that respects your scalp while strengthening every strand. It’s the reliable, everyday solution that supports a refreshed base for style, confidence, and long-term hair resilience.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":44891958935714,"sku":"428639","price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/3474637077525_qogita_LRG.jpg?v=1725543194","url":"https:\/\/cy.europacosmetica.com\/products\/kerastase-genesis-homme-daily-purifying-fortifying-shampoo-250ml-8-5oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}