{"product_id":"joico-youthlock-treatment-mask-150ml","title":"Joico Youthlock Treatment Mask 150ml","description":"\u003cdiv\u003e\n\u003cp\u003eRediscover youthful vitality in every strand with \u003cstrong\u003eJoico Youthlock Treatment Mask 150ml\u003c\/strong\u003e. This indulgent deep-conditioning treatment dives deep to hydrate, repair, and renew hair that shows signs of aging from styling, color, and daily wear—leaving you with smoother, more resilient locks that shine with life.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eExclusive YouthLock formula\u003c\/strong\u003e: A targeted blend designed to support hair’s natural strength and radiance, helping to restore bounce and resilience from root to tip.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eIntense hydration\u003c\/strong\u003e: Rich conditioning that penetrates beyond the surface to replenish moisture, so hair feels plush, silky, and easier to manage.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor-conscious care\u003c\/strong\u003e: Helps protect color-treated hair from fading, preserving depth and brilliance between salon visits.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eDetangling power\u003c\/strong\u003e: Smooths the cuticle to reduce snagging and breakage, turning combing or brushing from a chore into a breeze.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVersatile use\u003c\/strong\u003e: Ideal for weekly repair or as a deep-conditioning boost when your hair needs extra care after heat styling or chemical processing.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLuxurious texture\u003c\/strong\u003e: Creamy, luxurious masque that rinses clean while delivering long-lasting softness and sheen.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eWho this is for\u003c\/strong\u003e: Perfect for dry, damaged, or aging hair that has lost its bounce, shine, or control. It’s especially beneficial for color-treated hair or strands exposed to heat styling, environmental stress, or chemical processes.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e:\n\u003c\/p\u003e\n\u003col\u003e \u003cli\u003eShampoo and gently towel-dry to remove excess water.\u003c\/li\u003e \u003cli\u003eApply the mask to mid-lengths and ends, avoiding the scalp.\u003c\/li\u003e \u003cli\u003eLeave on for 3–5 minutes for daily conditioning, or 8–10 minutes for deeper repair.\u003c\/li\u003e \u003cli\u003eRinse thoroughly and style as usual. Use 1–2 times per week, or as needed for your hair’s condition.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003ePair \u003cstrong\u003eJoico Youthlock Treatment Mask 150ml\u003c\/strong\u003e with the rest of the Joico YouthLock line for a cohesive routine that supports revitalized, radiant hair from wash to wow. If you’re seeking a targeted, high-performance conditioner that goes beyond surface softness and genuinely helps hair look and feel younger, this mask is a thoughtful, effective choice.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":46352559308962,"sku":"407371","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/34592901644_FULL.jpg?v=1764297156","url":"https:\/\/cy.europacosmetica.com\/products\/joico-youthlock-treatment-mask-150ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}