{"product_id":"joico-colorful-anti-fade-shampoo-for-long-lasting-color-vibrancy-300ml","title":"Joico ColorFul Anti-Fade Shampoo (For Long-Lasting Color Vibrancy) 300ml","description":"\u003cdiv\u003e\n\u003cp\u003eReveal color that stays as vibrant as your last salon visit with Joico ColorFul Anti-Fade Shampoo (300 ml). Designed specifically for color-treated hair, this daily cleanser protects against dulling fade while delivering a luminous, polished shine you can see and feel with every wash. If you value long-lasting color without compromise, this is the thoughtful, color-safe choice your routine has been missing.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eAnti-Fade Formula\u003c\/strong\u003e preserves up to 8 weeks of vibrancy and intensity, helping your hues stay true wash after wash.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSulfate-Free\u003c\/strong\u003e cleanses without SLS\/SLES, providing a gentler, color-safe cleanse that respects treated strands.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCamellia Oil\u003c\/strong\u003e seals in moisture and restores a reflective, luminous shine for hair that looks as healthy as it feels.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003ePomegranate Fruit Extract\u003c\/strong\u003e supports color longevity by helping shield pigment from daily exposure and styling stress.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSMARTRELEASE Technology\u003c\/strong\u003e uses a liposome delivery system to repair, strengthen, and protect hair from everyday damage caused by heat and styling.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEveryday Cleanse\u003c\/strong\u003e tackles daily buildup and debris, leaving your scalp refreshed without stripping color.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStrength \u0026amp; Resilience\u003c\/strong\u003e hair appears smoother with 3X greater resistance to breakage, giving you more manageability and confidence in between coloring sessions.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis shampoo is crafted for color-treated hair that endures daily styling, heat, and environmental exposure. If you want color that looks fresh longer, smoother texture, and a healthier feel to every strand, ColorFul is a reliable, science-backed part of your routine. The lightweight, daily-cleanse formula means you can wash more confidently—without sacrificing vibrancy or shine.\u003c\/p\u003e \u003ch3\u003eWho benefits most\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone maintaining color-treated hair who battles fading color, dullness, or frizz after styling. Perfect for regular showers and early touch-ups between salon visits, especially for hues that tend to fade with sun exposure, washing frequency, or heat styling.\u003c\/p\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eWet hair thoroughly.\u003c\/li\u003e \u003cli\u003eMassage a generous amount of shampoo into the scalp and through mid-lengths to ends.\u003c\/li\u003e \u003cli\u003eRinse completely, followed by your preferred conditioner to lock in moisture and further protect color.\u003c\/li\u003e \u003cli\u003eStyle as usual and enjoy smoother, more vibrant hair with lasting shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45869377093794,"sku":"399041","price":34.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/27876201644_FULL.jpg?v=1759662865","url":"https:\/\/cy.europacosmetica.com\/products\/joico-colorful-anti-fade-shampoo-for-long-lasting-color-vibrancy-300ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}