{"product_id":"joico-colorful-anti-fade-shampoo-for-long-lasting-color-vibrancy-1000ml","title":"Joico ColorFul Anti-Fade Shampoo (For Long-Lasting Color Vibrancy) 1000ml","description":"\u003cdiv\u003e\n\u003cp\u003eMeet Joico ColorFul Anti-Fade Shampoo, a gentle daily cleanser crafted for color-treated hair that stays vibrant wash after wash. Housed in a generous 1000ml bottle, this shampoo is designed to protect color integrity while delivering a luminous, healthy shine with every use.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat makes it stand out\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eLong-lasting color protection\u003c\/strong\u003e: Anti-fade formula helps preserve up to eight weeks of vibrancy and intensity, so your shade stays truer, longer.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGentle, color-safe cleansing\u003c\/strong\u003e: Removes daily buildup and debris without stripping your color, keeping strands soft and manageable.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStronger, more resilient hair\u003c\/strong\u003e: Fortifies strands for 3x greater resistance to breakage, even with regular styling.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMoisture and luminous shine\u003c\/strong\u003e: Camelia Oil seals in moisture and enhances natural shine, leaving hair looking healthy and radiant.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor longevity boost\u003c\/strong\u003e: Pomegranate Fruit Extract actively protects color longevity for a richer, longer-lasting hue.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSmartRelease Technology\u003c\/strong\u003e: Joico’s liposome delivery system repairs, strengthens, and protects hair from daily styling damage for real-world results.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSulfate-free formula\u003c\/strong\u003e: Free from SLS\/SLES, offering a gentle cleanse that respects color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eHow it works in practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs you lather, SmartRelease Technology delivers targeted actives where they’re needed most, repairing and reinforcing the hair system from within. Camelia Oil delivers moisture and a satin-like sheen, while Pomegranate Extract shields color fibers from fading agents encountered in daily life. The result is hair that feels resilient, looks vibrant, and shines with a natural gloss—without washing out your color prematurely.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIdeal for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eAnyone with color-treated hair seeking extended color life and radiant shine\u003c\/li\u003e \u003cli\u003eFans of a sulfate-free routine who still want a thorough cleanse\u003c\/li\u003e \u003cli\u003eThose who style daily and want stronger hair that resists breakage\u003c\/li\u003e \u003cli\u003ePeople aiming to preserve cooler or warmer tones without dulling\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eQuick usage tips\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e \u003cli\u003eWet hair thoroughly and apply a small amount of shampoo to the scalp.\u003c\/li\u003e \u003cli\u003eGently massage to build a rich lather, working from roots to mid-lengths.\u003c\/li\u003e \u003cli\u003eRinse completely, then follow with a complementary ColorFul conditioner for best color protection and hydration.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003eChoose Joico ColorFul Anti-Fade Shampoo for a proactive approach to color care: a sulfate-free, daily-cleansing option that keeps color vibrant, hair strong, and your overall look brilliantly alive—week after week, wash after wash.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45852440264866,"sku":"385762","price":64.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/27876101644_FULL.jpg?v=1758897196","url":"https:\/\/cy.europacosmetica.com\/products\/joico-colorful-anti-fade-shampoo-for-long-lasting-color-vibrancy-1000ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}