{"product_id":"igk-rich-kid-wave-enhancing-air-dry-cream-145ml","title":"IGK Rich Kid Wave Enhancing Air-Dry Cream 145ml","description":"\u003cdiv\u003e\n\u003cp\u003eUnveil naturally textured, sun-kissed waves with IGK Rich Kid Wave Enhancing Air-Dry Cream. This featherweight cream profiles your hair as it air-dries, delivering defined, beachy texture without heat—and with a touchable, moveable finish.\u003c\/p\u003e \u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eThe cream-based formula glides through both damp and dry hair, evenly distributing to coat strands and encourage wave formation. As it dries, your hair gains definition and texture with minimal weight or stiffness, so you can run fingers through your waves throughout the day.\u003c\/p\u003e \u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n\u003cp\u003eUnlike heavy styling products that weigh hair down, Rich Kid is designed to be lightweight and flexible. It creates structure where you want it—focused on mid-lengths and ends—while preserving movement and natural shine.\u003c\/p\u003e \u003ch3\u003eWho should use it\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone craving effortless waves: beachy-prone hair, fine strands that need a light hold, or busy mornings when you’d rather air-dry than heat-style. Great for short-to-medium length styles or longer hair seeking soft texture without crunch.\u003c\/p\u003e \u003ch3\u003eHow to get the best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eStart with clean, towel-dried hair; apply a small amount to damp hair and distribute evenly.\u003c\/li\u003e\n\u003cli\u003eScrunch or twist sections to encourage wave formation; skip heavy application near the roots if you want lift.\u003c\/li\u003e\n\u003cli\u003eLet air-dry completely; tousle with fingers to break up any cast and reveal natural texture.\u003c\/li\u003e\n\u003cli\u003eTouch up on dry hair with a tiny amount for extra definition where you want it most.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 145 ml \/ 5 oz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Air-dry cream designed to enhance waves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Cream-based, easy to distribute through damp or dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e IGK Performance\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith IGK Rich Kid Wave Enhancing Air-Dry Cream, you’ll transform your natural texture into a controlled, beachy look that dries beautifully on its own. No heat required—just defined waves, soft hold, and a ready-for-anything vibe.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":45207961206946,"sku":"397514","price":38.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/I0097130_perfumeworldwide_hybrid_FULL.jpg?v=1737949569","url":"https:\/\/cy.europacosmetica.com\/products\/igk-rich-kid-wave-enhancing-air-dry-cream-145ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}