{"product_id":"igk-blonde-pop-purple-toning-shampoo-236ml-8oz","title":"IGK Blonde Pop Purple Toning Shampoo 236ml\/8oz","description":"\u003cdiv\u003e\n\u003cp\u003eIGK Blonde Pop Purple Toning Shampoo is your go-to boost for maintaining cool, salon-bright blondes between color sessions. Designed specifically for blonde hair, this purple-toning formula targets brassiness so your cooler tones stay crisp and evenly balanced after every wash.\u003c\/p\u003e \u003ch3\u003eWhy this blonde toning shampoo stands out\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003ePurple toning pigments\u003c\/strong\u003e actively neutralize warm, brass undertones, helping blondes keep their cool, polished look from root to tip.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTailored for blonde hair\u003c\/strong\u003e—formulated to support blonde shades and preserve brightness, vibrancy, and optical clarity between coloring appointments.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEffortless integration\u003c\/strong\u003e into your routine—simply add this targeted toning step to your regular shampoo, no extra steps required.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGenerous size\u003c\/strong\u003e at \u003cstrong\u003e236 ml \/ 8 oz\u003c\/strong\u003e, giving you steady, repeatable results wash after wash.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eConsistent results\u003c\/strong\u003e—refresh and maintain cool tones, ensuring an even, well-balanced blonde after every wash.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eApply to wet hair after thoroughly cleansing with your usual shampoo.\u003c\/li\u003e \u003cli\u003eMassage gently through the lengths and ends to distribute the purple pigments evenly.\u003c\/li\u003e \u003cli\u003eRinse well to reveal cooler, more lifted blonde tones and a polished finish.\u003c\/li\u003e \u003cli\u003eUse between color sessions as needed to preserve vibrancy and prevent brassiness.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003eWho will love it\u003c\/h3\u003e\n\u003cp\u003eIdeal for natural blondes, highlighted or bleached hair, and anyone aiming to sustain a crisp, cool blonde without frequent salon visits. If brassiness shows up after washing or you notice your blonde looking a touch warmer, this shampoo provides a reliable corrective boost that fits right into your everyday routine.\u003c\/p\u003e \u003ch3\u003ePractical benefits and outcomes\u003c\/h3\u003e\n\u003cp\u003eWith regular use, you’ll experience:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eMore even, cooler undertones across the entire head of hair\u003c\/li\u003e \u003cli\u003eEnhanced brightness and perceived length of color clarity\u003c\/li\u003e \u003cli\u003eA simple, predictable step to extend the life of blonde color between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":44891651997858,"sku":"392358","price":41.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/459901_fragrancenet_LRG.jpg?v=1725533772","url":"https:\/\/cy.europacosmetica.com\/products\/igk-blonde-pop-purple-toning-shampoo-236ml-8oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}