{"product_id":"goldwell-elumen-long-lasting-hair-color-oxidant-free-plrose-10-200ml","title":"Goldwell Elumen Long Lasting Hair Color Oxidant Free plrose@10 200ml","description":"\u003cdiv\u003e\n\u003cp\u003eIntroducing Goldwell Elumen Long Lasting Hair Color Oxidant Free plrose@10 200ml — a bold, oxidant-free direct-dye system that delivers vibrant, durable color without the need for a developer. Designed for those who crave a striking shade with staying power, this shade, plrose@10, blends seamlessly into your routine while giving you professional-grade results.\u003c\/p\u003e \u003cp\u003eWhy choose this oxidant-free formula? Because it deposits pigment directly onto the hair fiber, eliminating the need for peroxide or ammonia-heavy processing. The result is cleaner, gentler color application with less processing time and vivid, fade-resistant tone that remains true wash after wash. Elumen is built for long-lasting performance, so you can enjoy bold color that endures through daily styling and regular shampoos.\u003c\/p\u003e \u003ch3\u003eKey benefits that matter\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eDirect-dye color without oxidation\u003c\/strong\u003e: pigment is deposited directly for immediate, intense shade with no developer required.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLong-lasting results\u003c\/strong\u003e: designed to maintain vibrancy over multiple washes, reducing the need for frequent touch-ups.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eShade: plrose@10\u003c\/strong\u003e: a unique hue within the Elumen family, crafted to stand out with character and depth.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGenerous 200ml bottle\u003c\/strong\u003e: ample quantity for reliable color refreshes and professional-grade application.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSalon-quality reliability\u003c\/strong\u003e: developed to deliver consistent, controlled color with a refined finish.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho is this for?\u003c\/h3\u003e\n\u003cp\u003eIdeal for color enthusiasts and professionals seeking intense, lasting color without oxidative processing. Perfect for refreshing a current shade, experimenting with a bold look, or achieving a precise, controlled result in between dye sessions. If you want vibrant, low-commitment color that’s easier on the hair than traditional oxidative systems, this is a strong option.\u003c\/p\u003e \u003ch3\u003eHow it fits into your color routine\u003c\/h3\u003e\n\u003cp\u003eGoldwell Elumen stands out from traditional dye systems by delivering vivid color without a developer. It’s well-suited for creative looks, fashion-forward tones, and clients who want quick, dramatic results with less processing time. Combine with your existing Elumen shades for layered, multidimensional color or use solo for a standout plrose@10 statement.\u003c\/p\u003e \u003ch3\u003ePractical tips for best results\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003ePerform a patch test before full application to check for sensitivities.\u003c\/li\u003e \u003cli\u003eApply to clean, dry hair for even deposit and maximum color payoff.\u003c\/li\u003e \u003cli\u003eFollow recommended processing times to achieve the exact intensity you desire.\u003c\/li\u003e \u003cli\u003eUse color-safe, sulfate-free products to help preserve vibrancy between salons visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46451189186722,"sku":"468167","price":127.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/174464_novaengel_FULL.jpg?v=1767749493","url":"https:\/\/cy.europacosmetica.com\/products\/goldwell-elumen-long-lasting-hair-color-oxidant-free-plrose-10-200ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}