{"product_id":"goldwell-elumen-long-lasting-hair-color-oxidant-free-ab-9-200ml","title":"Goldwell Elumen Long Lasting Hair Color Oxidant Free ab@9 200ml","description":"\u003cdiv\u003e\n\u003cp\u003eGoldwell Elumen Long Lasting Hair Color Oxidant Free ab@9 200ml redefines color with a direct-dye system that deposits rich pigment without a separate developer. Designed for vibrant, long-lasting shade, this formula delivers immediate depth and shine while keeping hair conditioning in focus.\u003c\/p\u003e \u003ch3\u003eWhy this color stands out\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eOxidant-free direct color\u003c\/strong\u003e means pigment is deposited directly into the hair shaft, producing uniform results without a separate oxidant bath.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLong-lasting vibrancy\u003c\/strong\u003e with a fade that preserves depth and tone, so your look stays impactful wash after wash.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMulti-dimensional shine\u003c\/strong\u003e thanks to advanced pigment technology that catches and reflects light for a luminous finish.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eProfessional-grade performance\u003c\/strong\u003e crafted for salon workflows, delivering consistent results whether you’re refreshing tone or building depth.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGenerous 200ml bottle\u003c\/strong\u003e reduces replenishment frequency and is ideal for busy color routines or multiple clients.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eShade ab@9\u003c\/strong\u003e offers a precise, theory-backed tone within the Elumen family to achieve bold looks or refined sophistication depending on you base and technique.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHair-salon friendly formulation\u003c\/strong\u003e aims to minimize processing stress while delivering solid color payoff, helping maintain the integrity of the hair shaft.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho should use it\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eColor-conscious clients seeking durable, vibrant shade without traditional oxidative processing.\u003c\/li\u003e \u003cli\u003eStylists aiming for reliable results with repeatable fade patterns and easy touch-ups.\u003c\/li\u003e \u003cli\u003eAnyone wanting a bold, fashion-forward look that remains luminous and well-defined over time.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003ePractical use cases and tips\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eRefresh fashion tones between lifts to keep color intensity fresh without additional lift or damage.\u003c\/li\u003e \u003cli\u003eLayer with complementary shades for personalized depth and dimension that evolves gracefully through washes.\u003c\/li\u003e \u003cli\u003ePair with color-safe, sulfate-free shampoos and cool-water rinses to extend pigment life and prevent premature fading.\u003c\/li\u003e \u003cli\u003eAlways perform a strand test and follow the shade-specific guidance for processing times and application tips.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow it compares to traditional color systems\u003c\/h3\u003e\n\u003cp\u003eUnlike oxidative colors that rely on a separate developer to activate, Goldwell Elumen ab@9 settles pigment directly into the cuticle. This can result in:\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eMore predictable outcomes across different hair textures.\u003c\/li\u003e \u003cli\u003eReduced processing steps and potentially gentler workups for the hair.\u003c\/li\u003e \u003cli\u003eA controlled fade that preserves tone and brightness longer than conventional semi-permanents.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eExperience salon-grade color that respects hair health while delivering standout, lasting shade. Goldwell Elumen Long Lasting Hair Color Oxidant Free ab@9 200ml is the pigment-focused choice for creative professionals and color enthusiasts who value precision, longevity, and a brilliant, reflective finish.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46451188859042,"sku":"468156","price":127.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/174451_novaengel_FULL.jpg?v=1767749491","url":"https:\/\/cy.europacosmetica.com\/products\/goldwell-elumen-long-lasting-hair-color-oxidant-free-ab-9-200ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}