{"product_id":"chi-ionic-color-illuminate-shampoo-platinum-blonde-739ml-25oz","title":"CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml\/25oz","description":"\u003cdiv\u003e\n\u003cp\u003eTurn dull platinum into salon-fresh brilliance with CHI Ionic Color Illuminate Shampoo in Platinum Blonde. This 90% natural, color-safe formula is tailored for colored hair, delivering pigment and moisture in every wash to illuminate and preserve that iconic platinum tone on both natural and color-treated strands.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Platinum Blonde — designed to enhance cool, icy platinum while keeping tones balanced between appointments.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 739 ml \/ 25 oz.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFormulation:\u003c\/strong\u003e Silk Amino Complex with ceramic amino acids \u0026amp; silk for deep cuticle penetration and luxurious feel.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor Deposit \u0026amp; Moisture:\u003c\/strong\u003e deposits pigment while nourishing, so hair looks vibrant and feels hydrated after every wash.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor Preservation:\u003c\/strong\u003e maintains color balance in one step, helping you stay salon-fresh longer.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCustom Shades:\u003c\/strong\u003e intermix with other CHI Ionic Color Illuminate shades for endless platinum possibilities and personalized toning.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eClean Formula:\u003c\/strong\u003e sulfate-free, paraben-free \u0026amp; gluten-free for a gentler cleanse that respects color-treated hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eUsage:\u003c\/strong\u003e suitable for weekly routines or daily use depending on the result you want, making it versatile for maintenance between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy it works for platinum lovers\u003c\/h3\u003e\n\u003cp\u003eThe Silk Amino Complex nourishes from within, promoting smoothness and shine without stripping color. As you wash, the pigment deposits target brassiness and help keep platinum tones clear and luminous. The result is hair that looks more vibrant, with a healthier, glassy finish rather than dull, washed-out color.\u003c\/p\u003e \u003ch3\u003eWho benefits most\u003c\/h3\u003e\n\u003cp\u003eNatural or color-treated hair that’s tuned to platinum or icy tones will gain the most from CHI Ionic Color Illuminate Shampoo. It’s particularly helpful for anyone who wants to extend salon results, reduce tonal drift between visits, or experiment with softer or cooler platinum by blending SHADES—without committing to harsh toners.\u003c\/p\u003e \u003ch3\u003ePractical tips for best results\u003c\/h3\u003e\n\u003cp\u003eEnhance your platinum routine by intermixing CHI Ionic Color Illuminate shades to tailor your tone. Use as part of a color-maintenance regimen to keep platinum fresh, balanced, and radiant week after week. Pair with a complementary CHI Ionic Color Illuminate conditioner or treatment to lock in moisture and maximize shine.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"CHI","offers":[{"title":"Default Title","offer_id":44891439693986,"sku":"381242","price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/26883599944_FULL.jpg?v=1725528257","url":"https:\/\/cy.europacosmetica.com\/products\/chi-ionic-color-illuminate-shampoo-platinum-blonde-739ml-25oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}