{"product_id":"bumble-and-bumble-bb-full-potential-hair-preserving-shampoo-250ml-8-5oz","title":"Bumble and Bumble Bb. Full Potential Hair Preserving Shampoo 250ml\/8.5oz","description":"\u003cdiv\u003e\n\u003cp\u003eDesigned for fine, thinning, or fragile hair, \u003cstrong\u003eBumble and Bumble Bb. Full Potential Hair Preserving Shampoo\u003c\/strong\u003e delivers a dual action cleanse that respects hair health while preparing strands for a fuller, stronger look. This isn’t just cleansing—it’s setting the stage for growth-oriented results within the Full Potential regimen.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat makes it unique\u003c\/strong\u003e is the Hair Preserve Blend, a purpose-built formulation that invigorates hair from the root while maintaining scalp vitality. As it cleanses, it removes excess oil and impurities without stripping natural moisture, helping your scalp stay balanced and your strands ready for the next steps in the routine.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eTargeted for fine and thinning hair:\u003c\/strong\u003e strengthens and improves elasticity to reduce breakage and enhance resilience.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eScalp-first approach:\u003c\/strong\u003e purifies the scalp to create a healthier foundation for growth and fullness.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFoundation for Full Potential:\u003c\/strong\u003e designed to work seamlessly with the Full Potential Conditioner \u0026amp; Booster Spray for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eThe shampoo cleanses without stripping, preserving the integrity of delicate strands while addressing common thinning concerns. The Hair Preserve Blend energizes follicles and supports strength, helping hair feel more substantial as you progress through your routine.\u003c\/p\u003e \u003ch3\u003eWho should consider it\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone noticing fine, thinning, or fragile hair who wants a gentle yet effective cleanse that doesn’t compromise hair vitality. If you’re integrating a regimen aimed at fuller-looking hair, this shampoo is the logical starting point.\u003c\/p\u003e \u003ch3\u003eUsage and routine\u003c\/h3\u003e\n\u003cp\u003eApply to damp hair, lather, and rinse thoroughly. Follow with \u003cstrong\u003eFull Potential Conditioner\u003c\/strong\u003e and \u003cstrong\u003eBooster Spray\u003c\/strong\u003e to seal in benefits and maximize results. Use as part of a regular washing routine to maintain a healthy scalp environment and prepare your hair for the next steps toward stronger, fuller-looking strands.\u003c\/p\u003e \u003ch3\u003eWhy it matters for real results\u003c\/h3\u003e\n\u003cp\u003eBy cleansing the scalp while preserving hair health, this shampoo helps create a stable base for the Full Potential regimen. Over time, you may notice improved hair vitality, a more voluminous appearance, and strands that feel stronger and more elastic—without sacrificing comfort or scalp comfort during cleansing.\u003c\/p\u003e \u003cp\u003eSize: 250 ml \/ 8.5 oz.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bumble and Bumble","offers":[{"title":"Default Title","offer_id":44890867400866,"sku":"317035","price":42.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/23118788944_FULL.jpg?v=1725512345","url":"https:\/\/cy.europacosmetica.com\/products\/bumble-and-bumble-bb-full-potential-hair-preserving-shampoo-250ml-8-5oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}