{"product_id":"aveda-men-pure-formance-shampoo-300ml","title":"Aveda Men Pure-Formance Shampoo 300ml","description":"\u003cdiv\u003e\n\u003cp\u003eIntroducing Aveda Men Pure-Formance Shampoo (300 ml): the targeted cleansing solution for men who want a refreshed scalp and hair that looks naturally vibrant. This shampoo is designed to \u003cstrong\u003ereduce oiliness and greasiness\u003c\/strong\u003e, while \u003cstrong\u003eminimizing scalp dryness and itchiness\u003c\/strong\u003e, so your scalp feels calm and healthy from wash to wash.\u003c\/p\u003e \u003ch2\u003eWhy this matters\u003c\/h2\u003e\n\u003cp\u003eOilier scalps can weigh hair down and lead to uncomfortable shine. By addressing excess sebum at the source, Pure-Formance Shampoo helps hair feel lighter and look cleaner between washes. At the same time, it soothes dry, irritated areas, reducing itchiness and promoting a balanced, comfortable scalp. The result is hair that’s easier to style and a scalp that feels cared for after every use.\u003c\/p\u003e \u003ch3\u003eKey benefits you’ll notice\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eOil and grease control:\u003c\/strong\u003e keeps roots fresh without stripping essential moisture.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eScalp comfort:\u003c\/strong\u003e helps ease dryness and itching for a calmer scalp experience.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHealthy feel:\u003c\/strong\u003e leaves the scalp feeling calm and hair looking clean and renewed.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVisible shine and manageability:\u003c\/strong\u003e complements cleansing with added hair vitality.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSeamless pairing:\u003c\/strong\u003e designed to work in harmony with Pure-Formance Conditioner for a complete care routine.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eIdeal for men who want a straightforward cleansing routine that tackles oil without over-drying, while soothing itchiness and dryness. It’s a practical fit for daily grooming and for anyone seeking a balanced scalp alongside clean, healthy-looking hair.\u003c\/p\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eWet hair thoroughly and apply a small amount of shampoo.\u003c\/li\u003e \u003cli\u003eMassage into a rich lather, focusing on the scalp to address oiliness and discomfort.\u003c\/li\u003e \u003cli\u003eRinse completely, then follow with Pure-Formance Conditioner for best results.\u003c\/li\u003e \u003cli\u003eStyle as usual. Use as part of your regular cleansing routine to maintain a calm, healthy scalp.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cp\u003eThis shampoo isn’t just about cleansing; it’s about a smarter scalp care approach. By targeting both oil control and scalp comfort, it creates a foundation for healthier hair and easier styling. Paired with Pure-Formance Conditioner, it delivers a cohesive routine that supports moisture balance, ease of care, and a natural-looking shine—without compromise.\u003c\/p\u003e \u003ch3\u003ePractical tips\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eFor the freshest feel, use twice a week in combination with your regular routine, adjusting frequency based on scalp needs.\u003c\/li\u003e \u003cli\u003ePair with the Pure-Formance Conditioner to soothe the scalp and enhance overall shine and manageability.\u003c\/li\u003e \u003cli\u003eAvoid contact with eyes. If irritation occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":46352501833890,"sku":"213417","price":53.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/08883774344_FULL.jpg?v=1764296853","url":"https:\/\/cy.europacosmetica.com\/products\/aveda-men-pure-formance-shampoo-300ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}