{"product_id":"aveda-men-pure-formance-liquid-pomade-200ml-6-7oz","title":"Aveda Men Pure-Formance Liquid Pomade 200ml\/6.7oz","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Liquid Pomade\u003c\/strong\u003e delivers lightweight moisture, flexible control, and a natural-looking shine for daily grooming that doesn’t weigh you down. Designed to work on damp or dry hair, it lets you shape, define, and refine your look with ease—from polished, office-ready styles to laid‑back, textured finishes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eEven, effortless distribution:\u003c\/strong\u003e The liquid pomade blends smoothly and coats each strand without clumping, so you can style with precision from root to tip.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eHydration without heaviness:\u003c\/strong\u003e A moisturizing formula quenches dry strands while keeping weight off, so hair remains light, comfortable, and liftable.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNatural shine with buildable hold:\u003c\/strong\u003e Achieve a refined look with a moderate hold that can be increased gradually—no stiff or artificial finish, just a healthy, natural sheen.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFresh, sophisticated scent:\u003c\/strong\u003e An aromatic blend of citrus essential oils—spearmint, vetiver, and lavender—adds a clean, mature fragrance to your styling routine.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVersatile for damp or dry hair:\u003c\/strong\u003e Use it on damp hair for controlled polish or on dry hair for texture and separation, adapting to the look you want.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLong-lasting value:\u003c\/strong\u003e A 200 ml \/ 6.7 oz bottle provides extended use without frequent reapplication, making it ideal for daily active grooming.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFlyaway control:\u003c\/strong\u003e Tames stray hairs while nourishing, so your style stays neat and comfortable throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e Men who want a single, versatile styling product that can seamlessly shift from crisp, professional looks to relaxed, textured momentum. If you value a lightweight product that adds subtle shine without stiffness, this pomade is a trustworthy daily companion for a range of hair textures and lengths.\u003c\/p\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eWork a moderate amount of Aveda Men Pure-Formance Liquid Pomade between your palms.\u003c\/li\u003e \u003cli\u003eDistribute evenly through either damp hair for more control or dry hair for texture and separation.\u003c\/li\u003e \u003cli\u003eStyle with fingers or a comb to achieve your desired finish—slick, structured, or casually tousled.\u003c\/li\u003e \u003cli\u003eRework as needed during the day; the formula builds hold gradually without creating stiffness.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003eWith this liquid pomade, you gain a dependable styling option that nourishes as it shapes, delivering natural shine, comfortable wear, and a scent that elevates your routine from the moment you start styling.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":44890590478498,"sku":"154773","price":48.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/08791074344_FULL.jpg?v=1725503199","url":"https:\/\/cy.europacosmetica.com\/products\/aveda-men-pure-formance-liquid-pomade-200ml-6-7oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}