{"product_id":"aveda-invati-advanced-exfoliating-shampoo-rich-1000ml-33-8oz","title":"Aveda Invati Advanced Exfoliating Shampoo - # Rich 1000ml\/33.8oz","description":"\u003cdiv\u003e\n\u003cp\u003eMeet Aveda Invati Advanced Exfoliating Shampoo — Rich, a 95% naturally derived formula crafted for fine hair and normal to oily scalps. This lightweight exfoliating shampoo purifies the scalp and renews hair vitality, powered by a micellar cleansing system that cleanses deeply without over-drying. Packaged in a generous 1000 ml \/ 33.8 oz bottle, it’s designed for long-lasting use while you refresh your scalp with every wash.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eLightweight exfoliation for fine hair\u003c\/strong\u003e — action that cleanses without weighing hair down, leaving roots feeling refreshed and bouncy.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLarge 1000 ml bottle\u003c\/strong\u003e — extended-use size reduces how often you repurchase, saving time and money.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMicellar cleansing system\u003c\/strong\u003e — purifies the scalp by lifting impurities while preserving moisture balance.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eWintergreen-derived salicylic acid\u003c\/strong\u003e — targets and removes buildup that can clog pores, helping scalp health and vitality.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAyurvedic herbal infusion\u003c\/strong\u003e — ginseng and organic turmeric invigorate the scalp for a revitalizing massage feel.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAveda pure-fume aroma\u003c\/strong\u003e — a mood-boosting scent profile that enhances the cleansing ritual.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eClean, vegan formula\u003c\/strong\u003e — free of silicone, parabens, mineral oil, petrolatum, formaldehyde, animal ingredients, synthetic fragrance, and gluten.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003ePart of the Invati Advanced 3-Step System\u003c\/strong\u003e — when used as part of the system, can reduce hair loss by up to 53%, supporting healthier-looking, more resilient hair.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eWhy this matters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor those with fine hair or combination scalps, buildup from styling products and environmental oils can weigh hair down and dull shine. Invati Advanced Exfoliating Shampoo — Rich tackles that challenge by combining gentle exfoliation with micellar purification, so scalp pores stay clear and hair can move with natural vitality. The Ayurvedic blend adds a refreshing, scalp-focused massage experience, turning a routine cleanse into a moment of renewal.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIdeal for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePeople with fine hair who want lift, volume, and movement without heaviness.\u003c\/li\u003e \u003cli\u003eIndividuals with normal to oily scalps needing effective purification and scalp care.\u003c\/li\u003e \u003cli\u003eThose seeking a vegan, clean-ingredient option free from silicones, parabens, and synthetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e \u003cli\u003eWet hair thoroughly.\u003c\/li\u003e \u003cli\u003eMassage a small amount into the scalp, focusing on roots to stimulate circulation and remove buildup.\u003c\/li\u003e \u003cli\u003eRinse well and follow with the rest of the Invati Advanced 3-Step System for best results.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003eEmbrace a cleaner scalp, lighter hair, and a mood-boosting cleanse with Invati Advanced Exfoliating Shampoo — Rich. A practical, luxurious option for daily care that supports healthier-looking hair from the root up.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":44891135770786,"sku":"356640","price":170.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/25823374344_FULL.jpg?v=1725520253","url":"https:\/\/cy.europacosmetica.com\/products\/aveda-invati-advanced-exfoliating-shampoo-rich-1000ml-33-8oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}