{"product_id":"american-crew-modling-clay-high-hold-medium-shine-85g","title":"American Crew Modling Clay (High Hold, Medium Shine) 85g","description":"\u003cdiv\u003e\n\u003cp\u003eAmerican Crew Modeling Clay, housed in a practical 85 g tin, is a versatile styling companion for shorter to medium-length hair. It delivers a workable hold that lets you shape and redefine with ease, while a silky matte finish keeps shine under control for a natural, professional look. Made in the USA, this clay builds texture that endures through the day and washes out with no effort or greasy residue.\u003c\/p\u003e \u003ch3\u003eKey benefits that set it apart\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eWorkable medium hold\u003c\/strong\u003e for flexible, natural styling that stays put without feeling stiff.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eSilky matte finish\u003c\/strong\u003e reduces unwanted shine, giving a clean, polished appearance from desk to dinner.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTexture-building formula\u003c\/strong\u003e adds definition and movement that last all day.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEasy wash-out\u003c\/strong\u003e rinses away cleanly, leaving hair lightweight and non-greasy.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eIdeal for shorter to medium-length hair\u003c\/strong\u003e—great for choppy textures, textured crops, and controlled fringe.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMade in the USA\u003c\/strong\u003e—reliable quality you can trust for daily styling.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to get the best results\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eStart with a small amount of product on your fingertips—less is more for short styles.\u003c\/li\u003e \u003cli\u003eRub hands together until warm and evenly distributed.\u003c\/li\u003e \u003cli\u003eWork through damp or dry hair to sculpt and shape your look; layer for added texture if needed.\u003c\/li\u003e \u003cli\u003eShape with fingers or a comb, and rework during the day for a refreshed finish.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eThis modeling clay is ideal for professionals and everyday stylers who want a controllable, natural look with movement. If you prefer a low-shine, matte aesthetic while keeping your style flexible and easy to refresh, this is your go-to product. It’s particularly effective for short to medium cuts, textured crops, and styles that benefit from a touchable feel rather than rigid hold.\u003c\/p\u003e \u003ch3\u003eWhy choose American Crew Modeling Clay\u003c\/h3\u003e\n\u003cp\u003eBeyond basic hold, this clay prioritizes a balanced, authentic appearance. The texture-building formula supports lasting definition without weighing hair down, while the matte finish ensures a refined silhouette without excess gloss. And with straightforward wash-out, you can reset your look daily without buildup or residue.\u003c\/p\u003e \u003cp\u003eElevate your grooming routine with American Crew Modeling Clay—texture, control, and a natural finish that powers through the day, from meetings to moments after work.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":45137218896034,"sku":"508712","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/34717299944_FULL.jpg?v=1734502633","url":"https:\/\/cy.europacosmetica.com\/products\/american-crew-modling-clay-high-hold-medium-shine-85g","provider":"Europa Cosmetica","version":"1.0","type":"link"}